The China Import and Export Fair —- Canton Fair is the largest biannual China trade fairs, canton trade fairs, China trade shows of any kind and held in Guangzhou. Canton Fair is the most effective way to develop the business relationships you need to succeed in China. It’s no wonder that the Canton Trade Fair has already become a must see for all those looking for business success in China.
Affected by the epidemic, the 127th Canton Fair was held online, which is also the first time for us to conduct webcast. Moving from offline to online is also a great challenge for us. In order to welcome the upcoming Canton Fair, we have prepared live broadcasting equipment and constantly exercised our oral English. We believe that online live broadcasting will also be an important channel to obtain customer. During the live broadcast, we showed our products and introduced our production process. Customers can understand us more intuitively through the live broadcast. After two days of live broadcasting exploration, we became more proficient in live broadcasting display and online negotiation. From the initial nervousness, we became more comfortable and confident. We arranged an all-weather duty schedule according to the time difference and adjusted our product strategy in combination with the changes of the global consumption environment. Different from the daily “live broadcast with goods”, the live broadcast for overseas merchants is more business and formal. The anchor style, live broadcast words and introduction methods all need higher professional quality. In order to prepare for the Canton Fair, we actively explore the live to B display mode, try to make a 3D virtual exhibition hall for the first time, and strive to restore offline booths to buyers online with virtual reality technology. In addition to live broadcast, VR display, etc., professional teams are specially hired to shoot a series of creative videos to show buyers the contents that cannot be intuitively displayed in the offline Canton Fair, such as its manufacturing base, production technology and staff life, through diversified display forms such as graphics, audio-visual and VR exhibition hall.
Post time: Jun-15-2020
